Why OEMs don’t like the term “stair step”
The term “stair step” still carries baggage in auto retail. Randy Parker, CEO of @hyundai and @GenesisUSA, explains how Hyundai structures these incentives as objective-based programs tied to dealer performance. ➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @reyreychannel,…