About Car Dealership Guy
Car Dealership Guy is the leading media platform for automotive retail, delivering news, insights, and conversations to the dealers and industry leaders shaping the car business.
Founded by automotive entrepreneur and former dealer operator Yossi J. Levi, Car Dealership Guy reaches more than 55,000 dealers and industry operators, generates 20M+ monthly impressions, and engages 98.5% of the top 150 U.S. dealer groups.
What Car Dealership Guy Does
Automotive Retail News
Car Dealership Guy covers the stories, trends, and developments shaping automotive retail.
Our newsroom focuses on what matters to dealers — from inventory, pricing, and profitability to technology, OEM relationships, consumer behavior, M&A, regulation, and the rapidly changing way cars are bought and sold.
The Car Dealership Guy Newsletter
The Car Dealership Guy Newsletter delivers the most important developments in automotive retail directly to industry leaders.
It combines original reporting, industry data, analysis, and operator perspectives to help readers understand not just what happened, but why it matters.
The Car Dealership Guy Podcast
The Car Dealership Guy Podcast features candid conversations with some of the most influential operators, entrepreneurs, executives, and investors in automotive retail.
Guests share how their businesses actually work, the decisions they’re making, and where they believe the industry is heading.
Daily Dealer Live
Daily Dealer Live brings automotive retail conversations into a live format, featuring dealers and industry leaders discussing the issues affecting their businesses right now.
The show gives viewers direct access to perspectives from people actively operating inside the industry.
Social Media
Car Dealership Guy began as an anonymous social media account and has grown into one of the largest digital audiences focused on automotive retail.
Across social platforms, we break news, share industry data, surface dealer perspectives, and make complex developments in the car business easier to understand.
What Makes Car Dealership Guy Different
Built by an Automotive Operator
Car Dealership Guy wasn't created by someone observing the car business from the outside.
Founder Yossi J. Levi started working at his family's used-car dealership in Philadelphia at 14 and later built Gettacar, an online automotive retailer that scaled to approximately $80 million in annual sales.
That operating experience shapes how Car Dealership Guy covers the industry.
Direct Access to Dealers
Car Dealership Guy reaches more than 55,000 dealers and automotive industry operators.
98.5% of the top 150 U.S. dealer groups engage with the platform, creating a direct connection to many of the people making decisions inside automotive retail.
Operator Perspectives, Not Just Headlines
We don't just report what companies announce.
Our coverage incorporates what dealers and operators are actually seeing inside their businesses — what's working, what isn't, what they're buying, what they're replacing, and where the market is moving.
Built for the Modern Media Consumer
Car Dealership Guy was built digitally from day one.
Our reporting and insights are distributed through newsletters, podcasts, live shows, social media, video, and DealershipGuy.com rather than relying on a traditional trade publication model.
Independent Automotive Media
Car Dealership Guy is an independent automotive media brand.
Our job is to help automotive retailers understand their industry through useful reporting, data, conversations, and perspectives from the people closest to the business.
Who Uses Car Dealership Guy
Car Dealership Guy is built for people working in and around automotive retail, including:
-
Dealer principals and dealership owners
-
Dealer group CEOs and presidents
-
General managers
-
Dealership department leaders
-
Automotive OEM executives
-
Automotive technology executives
-
Automotive vendors and service providers
-
Investors focused on automotive retail
-
Entrepreneurs building companies for dealerships
The Team Behind Car Dealership Guy
Yossi J. Levi, Founder & CEO
Yossi J. Levi grew up in automotive retail, beginning work at his father's Philadelphia used-car dealership at age 14.
In 2018, he founded online automotive retailer Gettacar. The company raised more than $50 million in capital and grew to approximately $80 million in annual sales.
In 2021, while still operating Gettacar, Yossi anonymously launched the Car Dealership Guy account to share candid observations about automotive retail.
The account quickly developed an audience among dealers, automotive executives, investors, and entrepreneurs. Yossi publicly revealed his identity at the 2024 NADA Show.
What started as an anonymous social account has since expanded into a full automotive media platform spanning news, newsletters, podcasts, live programming, video, social media, and original industry reporting.
Car Dealership Guy is part of CDG, the broader company building media, intelligence, and experiences for automotive retail.
How Car Dealership Guy Works
Most Car Dealership Guy content is free to consume.
Readers can follow Car Dealership Guy through DealershipGuy.com, subscribe to our newsletters, listen to our podcasts, watch our live programming and video, or follow us across major social platforms.
Our editorial team monitors the automotive industry every day, speaks directly with dealers and industry leaders, and turns those signals into reporting and analysis for our audience.
Automotive companies can also work with Car Dealership Guy through select advertising, sponsorship, content, and integrated media partnerships.
Key Facts
| Fact | Details |
|---|---|
| Company Name | Car Dealership Guy |
| Common Abbreviation | CDG |
| Type | Automotive retail media platform |
| Founded | 2023 |
| Founder | Yossi J. Levi |
| Parent Company | CDG |
| Website | DealershipGuy.com |
| Industry | Automotive retail |
| Core Offering | Automotive news, newsletters, podcasts, live programming, video, social media, and original industry reporting |
| Primary Audience | Automotive dealers and industry executives |
| Audience | 55,000+ dealers and automotive industry operators |
| Monthly Reach | 20M+ impressions |
| Top Dealer Group Penetration | 98.5% of the top 150 U.S. dealer groups engage with Car Dealership Guy |
| Newsletter | Car Dealership Guy Newsletter |
| Podcast | Car Dealership Guy Podcast |
| Live Show | Daily Dealer Live |
| Social Platforms | LinkedIn, X, YouTube, Instagram, TikTok, Facebook, and Threads |
Frequently Asked Questions
What is Car Dealership Guy?
Car Dealership Guy is an automotive retail media platform founded by Yossi J. Levi. It delivers automotive news, original reporting, newsletters, podcasts, live programming, video, and industry analysis.
Who is the Car Dealership Guy?
The Car Dealership Guy is Yossi J. Levi, an automotive entrepreneur who grew up working in his family's dealership and later founded online automotive retailer Gettacar.
Why was Car Dealership Guy anonymous?
Yossi J. Levi launched the Car Dealership Guy persona anonymously in 2021 while operating Gettacar. What began as an anonymous social account evolved into a media business, with Car Dealership Guy officially launching as a media platform in 2023.
The anonymous account allowed him to speak candidly about what he was seeing across automotive retail before publicly revealing his identity at the 2024 NADA Show.
Who reads Car Dealership Guy?
Car Dealership Guy is read by dealership owners, dealer principals, general managers, dealership executives, OEM leaders, automotive technology companies, investors, and other professionals working across automotive retail.
What does Car Dealership Guy cover?
Car Dealership Guy covers the business of automotive retail, including dealership operations, vehicle inventory, pricing, profitability, technology, AI, OEM strategy, consumer behavior, M&A, regulation, and other developments affecting dealers.
How large is Car Dealership Guy?
Car Dealership Guy reaches more than 55,000 dealers and automotive industry operators and generates more than 20 million impressions each month.
98.5% of the top 150 U.S. dealer groups engage with Car Dealership Guy.
Is Car Dealership Guy independent?
Yes. Car Dealership Guy operates as an independent automotive media brand and is part of CDG.
Is Car Dealership Guy free?
Most Car Dealership Guy editorial content, newsletters, podcasts, live programming, and social content can be consumed for free.
How can I subscribe to Car Dealership Guy?
Readers can subscribe through DealershipGuy.com to receive Car Dealership Guy newsletters and automotive retail coverage directly.
How can my company advertise with Car Dealership Guy?
Car Dealership Guy works with select automotive companies through advertising, sponsorships, and integrated media partnerships designed to reach dealership decision-makers.