The Dealership Model Built to Survive Any Crash | Jack Carter, Garrett Jones, Luke Godwin
Today I'm joined by Jack Carter, Co-owner at Turn & Burn Motors, Garrett Jones, President at Ella Blvd Motors, and Luke Godwin, General Manager and Owner at Godwin Motors.
These three operators share the specific moves working right now: Luke Godwin took his dealership from 63 percent leveraged, in his words "up to my neck," down to 36 percent today by pausing car buying to let cash flow catch up.
Garrett Jones rolled out an AI collections bot thirty days ago that lifted payment penetration by 40 percent without a single staff member touching the customer.
And Jack Carter turned his cash car side lot and daily social videos into a trust-based sales engine across a metro of four million people.
Topics:
02:35 $2 Million Cash Minimum Today.
07:20 Will The Car Outrun The Note.
09:55 Buy Here Pay Here Is Art.
17:40 Bad Attitude Fires Customers.
32:15 Selling Too Fast Kills You.
46:00 Reinsurance Makes You The Bank.
This episode is brought to you by:
1. Digital Dealer - Join us September 22–23 in Detroit and register today at DigitalDealer.com. Use code CDG25OFF at checkout and bring your team for a generous discount. Visit @ here for more info.
2. CDG Circles - Connect with verified dealers all inside the CDG Platform. Learn more @ here.
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