Keenan on Accounting, Steiner on Trade, Wilmeth on Sales | Daily Dealer Live
Today's show features:
- Alex Keenan, Corperate Head of Market Strategy (CHoMS) at Ewing Automotive
- Marc Steiner, Founder & CEO at Turn Automotive
- Eric Wilmeth, VP of Operations at Waxahachie Chrysler Dodge Jeep and Ram
This episode is brought to you by:
Presidio – Today’s episode is brought to you by The Presidio Group, one of the automotive industry’s leading buy-sell advisors. Visit Presidio’s new Research & Reports portal for M&A insights, blue sky multiples, exclusive benchmark data with NCM Associates, dealer sentiment, and analysis of the trends shaping automotive retail at https://thepresidiogroup.com/
Turn Automotive – Retail more vehicles. Buy cars right from customers’ driveways. Their in-store appraisal tools help sales staff overcome trade objections and frees managers to focus on desking deals. Their guaranteed offers help dealers know their exit before they own the trade, especially vehicles that don’t fit their retail stocking plan. Off-Site Appraisal lets dealers appraise and buy vehicles directly from customers at home. Plus, every transaction includes their industry-leading warranty.
First up, Alex Keenan, Corporate Head of Marketing and Strategy at Ewing Automotive — a Texas operation spanning Mercedes-Benz, Buick GMC, and Subaru, with Celina on the way. Alex has made one recent strategic call that's driving serious growth, and I want to know exactly what it was and how it's paying off.
Then we've got Marc Steiner, Founder and CEO of Turn Automotive, who says there's something broken in dealerships right now that almost everyone is choosing to ignore — and no, it's not what you think. He's got a real dealer example with measurable results, and the numbers might just change how you look at trade-ins forever.
And we’re rounding things out with Eric Wilmeth, GSM at Waxahachie Chrysler Dodge Jeep Ram — a self-taught builder using AI and live operating data to help a smaller dealership punch well above its weight class. Stick around, because this is what actually applying AI inside a dealership looks like.
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