"The Poison Is Out": Confessions of a Former Broker-Addicted Car Dealer | Matt Haiken, President of Prestige Auto Group
Matt Haiken is the President of Prestige Auto Group, a second-generation dealer who has run stores under the Lincoln, Volvo, and Polestar brands for more than 20 years.
He built LotVision, an AI platform that gives dealers live analytics on competitors' inventory, and he watched Polestar pull its franchise from under him with almost no warning.
Topics:
13:40 Carvana Runs Without Sales Managers.
21:00 Tesla's Calculator Is The Gold Standard.
24:10 Brokers Fill Dealer Blind Spots.
27:45 Broker Deals Lost $2,000 Each.
29:55 OEM Awards Are Addictive.
31:50 LotVision Spies On Competitors.
This episode is brought to you by:
1. Digital Dealer - Join us September 22–23 in Detroit and register today at DigitalDealer.com. Use code CDG25OFF at checkout and bring your team for a generous discount. Visit @ here for more info.
2. CDK Global - CDK’s Built-In Customer Data Platform, CDP, unifies customer data across your dealership and brings AI-driven insights directly into your everyday workflows. Learn more @ here.
3. CDG Circles - Connect with verified dealers all inside the CDG Platform. Learn more @ here.
Check out Car Dealership Guy’s stuff:
For dealers:
CDG Circles ➤ https://cdgcircles.com/
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Car Dealership Guy Socials:
Everything else ➤ dealershipguy.com