Why the family "dealership experience" may need to change

Family buyers are exposing a product knowledge gap on the sales floor.

Kelly Stumpe, CEO and Founder at @TheCarMom, explains how weak product knowledge can crush confidence in the dealership.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @DigitalDealerConference, @Podiumsoftware, and CDG Platform