Today's show features:
- Rob Ruth, President / Owner at Bob Ruth Ford
- Shane Helms, Founder / CEO at TrueView Media Group
- Matthew Zabawa, Chief Product Officer at WebBuy Digital Retailing
- Steve Moroz, Managing Partner/GSM at EZ Nissan
This episode is brought to you by:
Carmax – CarMax Auctions. Access thousands of cars weekly at 50+ locations nationwide through our 100% online auctions. From high-end to high mileage, CarMax Auctions has the inventory you need to source smarter and accelerate sales. Register now for free at carmaxauctions.com/CDG.
TrueView Media Group – TrueView Media Group — TrueView Media Group is a CTV technology company built for automotive retail. We plan, buy, and measure streaming for individual rooftops on our own platform, continually engineering more effective ways to buy impressions and showing every store exactly where its money went: every app, every impression, every dollar — measured to the outcomes a store actually feels, like site visits, VDP views, and sales. Visit trueviewmediagroup.com/cdg
[11:56] | First up, Rob Ruth, President and Owner of Bob Ruth Ford in Dillsburg, Pennsylvania. Rob made a bet on building his own buying center — and it's reshaping how his store grows. Why is that the move he'd double down on? He'll tell us.
[25:45] | Then, Shane Helms, Founder and CEO of TrueView Media Group. Shane says the entire marketing ecosystem dealers depend on is broken — and get this, he claims Tier 2 has flat-out vanished at brands like Mazda, Subaru, VW, and Mercedes. What changed, and what does it mean for your store? You'll want to hear this one.
[39:30] | Next, Matthew Zabawa, Chief Product Officer at WebBuy Digital Retailing, on where digital retailing is really headed — and what's still missing.
And rounding things out, Steve Moroz, Managing Partner and GSM at EZ Nissan, bringing the dealer's-eye view on digitizing the showroom. Can you actually bring the online experience onto the sales floor without breaking it? Steve's got the battle scars and the answers.
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