Today's show features:
- Alex Keenan, Corperate Head of Market Strategy (CHoMS) at Ewing Automotive
- Marc Steiner, Founder & CEO at Turn Automotive
- Eric Wilmeth, VP of Operations at Waxahachie Chrysler Dodge Jeep and Ram
This episode is brought to you by:
Presidio –
Turn Automotive – Turn Automotive – Retail more vehicles. Buy cars right from customers’ driveways. Their in-store appraisal tools help sales staff overcome trade objections and frees managers to focus on desking deals. Their guaranteed offers help dealers know their exit before they own the trade, especially vehicles that don’t fit their retail stocking plan. Off-Site Appraisal lets dealers appraise and buy vehicles directly from customers at home. Plus, every transaction includes their industry-leading warranty.
First up, Alex Keenan, Corporate Head of Marketing and Strategy at Ewing Automotive — a Texas operation spanning Mercedes-Benz, Buick GMC, and Subaru, with Celina on the way. Alex has made one recent strategic call that's driving serious growth, and I want to know exactly what it was and how it's paying off.
Then we've got Marc Steiner, Founder and CEO of Turn Automotive, who says there's something broken in dealerships right now that almost everyone is choosing to ignore — and no, it's not what you think. He's got a real dealer example with measurable results, and the numbers might just change how you look at trade-ins forever.
And we're rounding things out with Eric Wilmeth, GSM at Waxahachie Chrysler Dodge Jeep and Ram — stick around, because when the guy running operations talks shop, you want to be listening.
Check out Car Dealership Guy's stuff:
CDG Circles ➤ https://cdgcircles.com/
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ https://www.twitter.com/GuyDealership
Instagram ➤ https://www.instagram.com/cardealershipguy/
TikTok ➤ https://www.tiktok.com/@guydealership
LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/
Threads ➤ https://www.threads.net/@cardealershipguy
Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
