Programmatic is pushing auto advertising closer to purchase intent.
Jason Goldberg, GM of Global Client Development at @TheTradeDeskInc, explains how dealer and OEM data can help advertisers target the *right* consumers before an ad runs.
➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @Lotlinx, @Podiumsoftware, and @TheTradeDeskInc
