A top 25 dealer group realized it was "spamming" its own customers.
Eric Rea and Dennis Steele, Co-Founders of @Podiumsoftware, say fragmented outreach makes it nearly impossible to know which message actually drove the customer to act.
➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @experian, Proton Dealership IT, and @Podiumsoftware
