Dealers may be overinvesting at the bottom of the funnel

Dealership TV advertising is becoming much more precise.

Jason Goldberg, GM of Global Client Development at @TheTradeDeskInc, explains how programmatic lets dealerships reach specific audiences through connected TV instead of buying broad local exposure.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @Lotlinx, @Podiumsoftware, and @TheTradeDeskInc