Today's show features:
- Drew Cullen, General Manager at Terry Cullen Chevrolet
- Omar Mohammad, CEO at Nomad Content Studio
- Benjamin Cartaya, General Manager at Kunes Hyundai of Sycamore
This episode is brought to you by:
Haig Partners – Toyota’s market share varies widely by state, but share alone doesn’t determine dealership value. Read Haig Partners’ analysis of the local market dynamics dealers should understand here: https://haigpartners.com/resources/toyota-dealership-values-local-markets/
[15:34] First up, Drew Cullen, General Manager at Terry Cullen Chevrolet just south of Atlanta. His store's TikTok doesn't carry the dealership's name front and center — it carries HIS: 253 videos, 17,600 followers, 1.2 million likes, and a bio claiming 5,000-plus happy customers. So why bet the store's whole social presence on his own face instead of hiring a creator? And how long before any of it actually put a body in the showroom? Stick around.
[35:30] Then, Omar Mohammad, CEO of Nomad Content Studio out of Houston, with crews filming at 300-plus dealers. Here's the trap: a salesperson points at a Silverado in a 30-second reel and says "$42,999." The FTC sent warning letters to 97 dealer groups this year — and yes, social videos count. So what has to be true for that price to be legal? Omar knows the mistake almost everyone makes.
And Benjamin Cartaya, General Manager of Kunes Hyundai of Sycamore, who posted three all-time records in October — 65 new Hyundais, 130-plus total units, a record service month — after taking the job only in June. What did he change first? You'll want to hear this one.
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