New research says 71% of vehicle brands shoppers consider are already in mind before they start searching.
Jason Goldberg, GM of Global Client Development at @TheTradeDeskInc, explains why dealers may need to influence consideration earlier.
➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @Lotlinx, @Podiumsoftware, and @TheTradeDeskInc
