Why CSI Is Broken and What's Replacing It | Cuyler Owens, CEO of Widewail
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RSS Feed Cuyler Owens is the CEO of Widewail, a customer reputation and review intelligence company that works with thousands of dealership rooftops across the country.
He built software companies before coming into automotive, and now works alongside a market advisory board of dealer principals to turn millions of customer reviews into staff coaching, training, and revenue decisions.
Topics:
00:20 Incentives Ruin Survey Data.
02:30 Reviews Are A Free Focus Group.
06:50 AEO Values Recency And Volume.
08:40 ChatGPT Found A Low-Pressure Dealer.
16:05 38% Of Bad Reviews Hit F&I.
18:15 Incentivized Surveys Are Biased.
38:10 Communication Boosts Average RO.
This episode is brought to you by:
1. Digital Dealer - Join us September 22–23 in Detroit and register today at DigitalDealer.com. Use code CDG25OFF at checkout and bring your team for a generous discount. Visit @ here for more info.
2. Podium - the AI platform trusted by one in three dealerships. It’s time to take a closer look @ here.
3. Widewail - Leading dealerships aren’t choosing between profit and customer experience. They’re learning to balance both. Read the full report here @ here.
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