Transparency in Automotive Advertising Panel | Daily Dealer Live

Today's show features:

- Shane Helms, Founder / CEO at TrueView Media Group

- Shelley Pratt, Director, Media, Activations, and Business Intelligence at Nissan USA

- Kristin Coleman, Vice President Marketing at AutoNation

- Mario Diez, CEO at Peer39

This episode is brought to you by:

Experian – Experian Automotive helps marketers identify and engage high-value auto shoppers, strengthen customer loyalty, grow service revenue, and activate 1,100+ automotive audiences across 30+ advertising platforms. Learn more here: https://carguymedia.com/3RTNi9H

Key Moments:
00:00 CTV Ad Spend Black Box
06:42 Auto Industry Headlines
11:18 Chat Reactions Panel Setup
13:47 OEM Retail Transparency Gap
21:55 Inside Programmatic Auctions
37:42 Defining CTV Clearly
39:25 Direct Deals and Receipts
42:55 Tier Three Playbook
47:39 Accountability and Quality
54:37 Rapid Fire and Wrap

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