The ethical line dealers face in subprime financing

"If I can't offer a customer a good car for the right price, those programs, it's a $5,000 car, but the customer pays $15,000 for it. And they're paying for that car forever."

Subprime lending practices are drawing more *scrutiny* inside auto retail.

Bill Solko, Dealer Principal at @automotiveavenuesnj, explains to Matt Haiken why he turns away lender programs he sees as predatory toward the customers who can least afford them.

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