Mazda, Audi, and Volkswagen are funding private loyalty offers from dealer databases.
Aaron Baldwin, President of @SPGMobility, explains how OEM-funded offers can stay aligned from targeting to redemption.
The goal?
One-price messaging from OEM to customer to store.
➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by Proton Dealership IT, @uber_business and @SPGMobility
