Today's show features:
- Dennis Gingrich, Sales & Finance Director at The Niello Company
- Dave Thomas, Director, Content Marketing at CDK Global
- Pat Malloy, General Manager at Patriot Chevrolet Of Limerick
This episode is brought to you by:
Haig Partners – When it comes to selling your life’s work, trust the only advisors who have built a reputation for maximizing value for family-owned dealerships. The team at Haig Partners has achieved record-setting values across multiple franchises and has represented more owners in the sale of their Toyota dealerships than any other firm. If you are considering a sale, divestiture or looking to grow, begin a confidential conversation at http://haigpartners.com/
CDK Global – CDK Global empowers dealers with the tools and technology they need to build deeper relationships with customers and sell and service more cars. Visit https://www.cdkglobal.com/
Key Moments:
00:00 ROI Social Media Cutoffs
06:07 Headlines Luxury And Sub10K
09:04 Ease Of Purchase And Nissan
12:21 Dennis CRM Follow Up Playbook
35:02 CDK Affordability Tracker Insights
42:45 Toyota Loyalty Edge
43:40 Ford Employee Pricing
48:03 EV Owners Stay EV
55:59 Dealer Ops With Pat
01:01:12 Lightning Round Wrap
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