Today's show features:
- Eddie Palomba, Parts and Service Director at McGovern Automotive
- Chris Wood, VP Client Strategy (Automotive) at LocalIQ/USA Today
- Andrew Batenhorst, Body Shop Manager at Pacific BMW
This episode is brought to you by:
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[13:37] First up, Eddie Palomba, Parts and Service Director at McGovern Automotive. In May 2021 he inherited a service department sitting dead last in its district on CSI — 26 people, 17 bays. Today? Fifty-two people, thirty-seven bays, two facilities, and six weeks ago he picked up a whole second store. What flipped the switch on that Honda department? Eddie's going to tell us.
[37:33] Then we've got Chris Wood, VP of Client Strategy for Automotive at LocalIQ and USA Today. Chris dug into the registration data behind that eye-opening CDG Breakdown on Carvana quietly selling new CDJRs across the country, one ZIP code at a time. What does the data actually reveal about where those new cars are landing? Chris has been staring at the numbers, and he's not shy about what they say.
[50:28] And Andrew Batenhorst, Body Shop Manager at Pacific BMW, who calls the dealer-owned body shop the "red headed step child" of the dealership — ignored, overlooked, underestimated. So what exactly is a dealer throwing away when it treats its shop like an afterthought? Andrew pulls no punches.
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