"They're gonna look at pricing as a factor, but they're also gonna look at your reputation as a dealership as a place to do business.”
Dealer reputation is becoming part of the AI shopping filter.
Noah Lee, Director of Multi-Solution Product Consulting at @CoxEnterprisesInc, says strong customer experiences can outweigh a small pricing disadvantage.
➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @Podiumsoftware, @Lotlinx, and @CoxEnterprisesInc
