New research says 71% of vehicle brands shoppers consider are already in mind before they start searching. Jason Goldberg, GM of Global Client Development at @TheTradeDeskInc, explains why dealers may need to influence consideration earlier. ➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite…
Today's show features: - CJ Wilson, Owner and GM at Porsche Fresno - Sarah Grajewski, Chief Operating Officer at PureCars - Luke Goerlitz, Service Manager at Napleton Palatine Subaru - Maureen Martin, VP Strategic Aliances at Dynatron - Damon Egan, Service Director at Sherwood Ford This episode is brought to…
Programmatic is pushing auto advertising closer to purchase intent. Jason Goldberg, GM of Global Client Development at @TheTradeDeskInc, explains how dealer and OEM data can help advertisers target the *right* consumers before an ad runs. ➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite…
71% of the brands a car shopper will ever consider are already in their head before they type a single search, and Jason Goldberg says that's exactly why dealers putting 90% or more of their ad budget into search and social are showing up too late. He walks through how…
"The FTC pricing rule was one of the best things that ever happened in our industry." All-in pricing is winning support from some dealers. Alex Perdikis, CEO & Owner of Koons Motors, Inc., says the biggest shift is competitive: Stores quoting a real number no longer have to defend it…
Today's show features: - Brian Kramer, EVP, Dealer Growth & Success at Cars Commerce - Ben Sporn, CMO at VIP Automotive Group of Long Island - Zach Pucillo, Regulatory Director at KPA This episode is brought to you by: Presidio – Today’s episode is brought to you by The Presidio…
Data via @CoxEnterprisesInc and VinSolutions | Read the full AI in Auto Retail Tracker here: https://carguymedia.com/4hRsR6E Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/ Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add…
Instant AI follow-up is moving into online appraisal leads. Alex Perdikis, CEO & Owner of Koons Motors, Inc., says customers can now get a text the moment they submit vehicle information. The change targets a long-standing problem: Lots of appraisal leads with very few closed deals. ➤ Stream the latest…
When Jim Koons sold his dealer group for $1.2 billion, the son-in-law who started out washing his cars was already building what comes next, and it starts in the one room most dealers ignore. Alex Perdikis walks through how his AI texted service customers about selling or trading their car…
Today's show features: - Alex Keenan, Corperate Head of Market Strategy (CHoMS) at Ewing Automotive - Marc Steiner, Founder & CEO at Turn Automotive - Eric Wilmeth, VP of Operations at Waxahachie Chrysler Dodge Jeep and Ram This episode is brought to you by: Presidio – Turn Automotive – Turn…
Audi’s EV bet is now a dealer-body problem. Michael Brown, President & Owner of Empire Automotive Group, tells Matthew Haiken the brand pushed electrification ahead of customer demand and left dealers carrying the consequences. Now he’s bullish on the reset under new North American leadership. ➤ Stream the latest episode…
Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/ Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs…
"Who is our real competitor? We restrict ourselves.” Michael Brown, President & Owner of Empire Automotive Group, explains to Matthew Haiken why his executive team treats internal execution as the first place to look when performance misses. ➤ Stream the latest episode of the Car Dealership Guy Podcast now on…
The strongest case for the dealership franchise model may be the service network. Aaron Baldwin, President of @SPGMobility, explains why the infrastructure is hard to replicate even as AI reshapes how the dealership operates. ➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought…
Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/ Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs…
This group used distressed acquisitions to jump from 6 stores to 17. Michael Brown, President & Owner of Empire Automotive Group, explains to Matthew Haiken why troubled dealerships become attractive when scale gives the operator room to fix them. The strategy is simple: Buy problems that size can fix. ➤…
Today's show features: - Dennis Gingrich, Platform / Group Executive at The Niello Company - Cody Short, CRO at The Laundry Guy - Travis Graddon, General Manager at Wilder Auto Center This episode is brought to you by: Carmax – Access thousands of cars weekly at 50+ locations nationwide through…
This group cut headcount in 2008. Then had a record year in 2009. Michael Brown, President & Owner of Empire Automotive Group, explains to Matthew Haiken how tighter expenses plus comp-to-gross discipline helped position the business for the recovery. The group eventually grew from 10 stores to 26. ➤ Stream…
Joining host Matthew Haiken today is Michael Brown. Michael was running his father's Jaguar and Porsche store on Long Island when his dad sold it out from under him in 1998, a move that left him devastated and turned out to be the best thing that ever happened to him.…
The first "broken handoff" can happen before the customer submits a lead. Aaron Baldwin, President of @SPGMobility, explains why every disconnected system creates another place for the buying process to break. ➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by…
Today's show features: - Vaughn Triolo, Platform GM at Pedder Auto Group - Peter Franco, Head of P&C Acquisition, Direct Markets at Zurich U.S. - Mahima Raghav, AVP/Senior Consultant, Staff Legal, Judicial and Legislative Affairs at Zurich U.S. - Chris Kennedy, Dealer Principal at Kennedy Auto Group This episode is…
Mazda, Audi, and Volkswagen are funding private loyalty offers from dealer databases. Aaron Baldwin, President of @SPGMobility, explains how OEM-funded offers can stay aligned from targeting to redemption. The goal? One-price messaging from OEM to customer to store. ➤ Stream the latest episode of the Car Dealership Guy Podcast now…
When Yossi bought a new General Motors vehicle, he got hit with multiple messages from the dealer and the automaker that clearly weren't coordinated, and Aaron Baldwin says that's not a one-off. He estimates that coordination between dealers, automakers, and vendors is maybe 10% effective today, and argues that a…
Today's show features: - Andrew Reutsky, Business Student at Harvard - Eric Frehsée, President at Tamaroff Group - Spencer Webb, General Manager at Audi Salt Lake City This episode is brought to you by: Carmax – Access thousands of cars weekly at 50+ locations nationwide through our 100% online auctions.…