“Win Every Inning!” How a former MLB Pro Runs a 4-Store Group (+ His Winning Marketing Playbook) | Brian Dorsett, President of Dorsett Automotive
Today I'm joined by Brian Dorsett, President of Dorsett Automotive.
Brian breaks down why he is moving away from OEM-mandated digital spend, his "Big Stick" radio branding tactics, and the strict inventory rules required to survive in today's margin-compressed market.
We also discuss the "catcher's view" of leadership and the reality of managing sub-prime and prime brands under one campus.
This episode is brought to you by:
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2. Experian - By combining precise audience targeting with deep automotive insights, you can identify high-intent buyers, re-engage existing customers, drive service retention, and grow both sales and revenue with less wasted spend. Visit @ here for more info.
3. CDG Recruiting – Hire top dealership talent, fast. From sales managers to GMs and C-suite execs, we’ve placed over 1,000 roles across auto retail. Ready to scale without the hassle? Visit @ here to get started.
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Topics:
02:10 Why A Catcher Sees The Game Better Than Everyone Else.
08:00 The Sophomore Year Goal Sheet That Predicted His Future.
14:25 Why A $595 Pack Saves Dealers From Bad Inventory Bets.
18:35 Why 75% Of Customers Buy Something Else.
32:15 The Unusual Radio Tactic That Cuts Through Digital Noise.
33:55 Why This Dealer Cut Digital Spend Without Regretting It.
39:45 The Brutal Reality Of Competing Against Tier Two Markets.
41:10 The Crazy Move To Buy An Aldi For A Used Car Building.
52:55 The Honest Truth About Aging That Bothered This Dealer Most.
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