May 1, 2025

Why a 2x Auction Founder Is Flipping the Wholesale Script—And Paying Dealers When They Sell Cars | Joe Neiman, President of DealerClub

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Why a 2x Auction Founder Is Flipping the Wholesale Script—And Paying Dealers When They Sell Cars | Joe Neiman, President of DealerClub

Today I’m joined by Joe Neiman, President of DealerClub, part of the Cars Commerce ecosystem. We dive into the details behind his $25M exit, how reputation-based wholesale is shaking up the auction block, why he’s paying dealers to sell on DealerClub, and more.


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Topics:

01:00 What inspired launching DealerClub?

03:22 How did you revolutionize wholesale auctions?

06:07 Why is trust crucial in auctions?

14:06 How to compete with CarMax/Carvana?

17:02 What fueled Dealer Club's rapid growth?

22:55 What's DealerClub's revenue model?

24:32 Why did you sell the business?

34:04 What market trends impact dealers most?

36:02 How do reconditioning centers boost efficiency?


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