Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Sanjiv Yajnik, President of Financial Services at Capital One, and Kris Gaerlan, President of Dallas Lease Returns where we discuss: Why people don't trust car dealers and how to fix it, Creating unique experiences in the car dealership, Why he's calling buyers looking for things to fix after the sale and much more.
This episode of the Car Dealership Guy Podcast is brought to you by:
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
Upstart - Upstart connects millions of consumers to 100+ banks and credit unions that leverage Upstart’s artificial intelligence models and cloud applications to deliver superior credit products. Learn more @ https://www.upstart.com/
Capital One - Nearly half of car buyers are willing to pay more for a car if they think it is a dealership they could trust. This is just one key takeaway from the 2024 Capital One Car Buying Outlook. Check out the full 2024 Capital One Car Buying Outlook here: https://www.capitalone.com/about/car-buying-outlook/
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Topics:
00:00:00 - Intro
00:01:38 - Chris’ background and career
00:05:39 - Why are you investing so much in enabling the physical experience for automotive?
00:08:51 - What is your digital strategy at the dealership?
00:11:47 - Creating in-store experiences
00:16:03 - Building transparent relationships with customers
00:17:58 - Chris’ sales process
00:23:26 - Weaving trust into the digital experience
00:30:12 - What tools will have the most impact on the car-buying experience?
00:33:50 - Capital One’s various products
00:42:10 - Future innovations for the industry
00:45:24 - Closing thoughts
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