OEM window stickers are becoming one of the most viewed documents in digital retail.
Why?
Shoppers want to compare original MSRP and options before they even talk price.
Tyler Astorg Vice President Sales at @iPacketOfficial, explains how instant VIN level MSRP comparisons are helping dealers price with more precision.
➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @iPacketOfficial
