Dealers are rethinking how they handle "long-tail" leads.
AI platforms are now tailoring first responses to the exact source—
Meeting shoppers in the context they came in with.
Matt Muilenburg, Chief Product Officer at @GetImpel explains how this shift is lifting appointment rates across overlooked lead channels.
➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @GetImpel
