Stair step programs are still creating tension in auto retail.
The challenge?
Aligning OEM programs with how customers actually want to buy.
Rob Cochran, 2026 Chairman of NADA and CEO of @Cochran, explains where that misalignment shows up in the deal.
➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @easycaremidwest3652, @Veramatic-io and CDG Recruiting
