Many dealers are drowning in leads with only a few ever turning into buyers.

New data tools are flagging true shoppers and showing which ad dollars actually land.

Sanjiv Yajnik, President of Financial Services at @CapitalOne, breaks down how this shift is lifting close rates.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @vAutoInc, @warrcloudinc.4739 and @CapitalOne