Recognition in fixed ops often defaults to dollars.

But some dealerships are building culture through handwritten praise—

Tied directly to core values and customer feedback.

Greg Smith, VP of Operations at Leavens Automotive Group, shares how small gestures reinforce long-term retention.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @uber_business, Experian Automotive, and Nomad Content Studio