Every automaker is racing to build the future of auto—

But few are stopping to ask what the customer *actually* wants.

Jack Hollis, former COO of Toyota Motor North America, explains why the real edge is solving for customer needs.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @uber_business, @WrenchMobileMechanics, and @Lotlinx