Auto retail still measures success 30 days at a time–

But some marketing strategies require a longer runway to prove value.

Zach Billings, Co-Founder of @Wikimotive, explains why short-term decision making can undermine social and SEO performance.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @openlaneus, @siro_app and @Wikimotive