Today's show features:
Mike Kelly, General Manager of Bourne's Auto Center,
Kerri Wise, CMO of Lotlinx,
Jeff Ramsey, CMO of Ourisman Automotive Group.
This episode is brought to you by:
Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/
Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com
Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu
Key moments:
05:56 Breaking News: STIs Leadership Change
06:33 Q1 Auto Loan Debt and Consumer Trends
10:40 Interview with Jeff Ramsey: Reducing Advertising Costs
24:01 Battery Gate: Ford Lightning's Expensive Replacement
26:14 Interview with Kerry Wise: Industry Insights
36:03 Advertising Costs in the Automotive Industry
36:31 Challenges in Digital Marketing Efficiency
44:34 Introduction to Mike Kelly and Bourne Auto Center
46:15 Inventory Sourcing Strategies
53:55 Recon Operations and Cost Management
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