Some dealers are rethinking how they generate demand.

Instead of pouring dollars into traditional ads–

Brand building through PR and community partnerships is gaining traction.

Whitney Yates Woods, Dealer Principal at @YatesBuickGMCPhoenix & Yates Mitsubishi, shares how this strategy is shaping local awareness.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @Lotlinx, @CDKGlobal and CDG Dealer Consulting