Today's show features:
Ryan Rohrman, CEO of Rohrman Auto Group
Michael McDonald, Assistant Head Coach of Marketing, Jeff Wyler Automotive Family
Carolina Pereira, Marketing & Technology Director at Weston Nissan Volvo
This episode is brought to you by:
Prime Dealer Equity Fund - Prime Dealer Equity Fund is providing a limited number of accredited investors with $100,000 or more the rare opportunity to invest directly into franchised auto dealerships; the offering can only be made via the Private Placement Memorandum under Regulation 506(c). Led by seasoned operators with deep experience in both dealership operations and fund management, the fund is designed to deliver consistent cash flow and long-term capital appreciation. If you’re looking to diversify into this asset class—this is your chance. Check out https://primedealerfund.com/CDG/ to learn more.
Key moments:
00:00 Introduction and Welcome
06:05 Breaking News in the Automotive Industry
11:09 Guest Introduction: Ryan Rohrman
16:32 The Importance of Clean Data
31:58 Leveraging Data for Business Growth
43:54 The Magic of Leasing Monster Data Files
45:46 Challenges with OEM Data Overreach
48:59 The Role of CDPs in Modern Dealerships
50:49 Implementing and Optimizing CDPs
59:14 Insights from Industry Experts
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