Today's show features:
- Zac Kinch, General Manager of Rohrman Toyota
- Dave Spannhake, Founder & CEO of Reunion Marketing
- Jason Mahoney, Sr. Director of Marketing at Carter Myers Automotive
This episode is brought to you by:
Experian Automotive – Nearly 90% of dealers are concerned about rising fraud, with 75% reporting a measurable impact on their operations. In the past year, 85% have suspected or confirmed fraud cases. The fix? Experian Automotive's Fraud Protect. Trust Experian to help protect your dealership. Learn more at https://www.experian.com/automotive/fraud-protect
Reunion Marketing – Reunion Marketing was founded by a team that built their digital strategy inside a large dealership group, giving them firsthand insight into what dealers actually need from their marketing partners. Ten years later, Reunion has helped thousands of dealerships grow through industry leading SEO, Generative Engine Optimization, and paid search strategies built specifically for automotive. Learn more at http://reunionmarketing.com/
Key Moments:
00:00 Social ROI Teaser
05:46 Headlines Fraud EVs Service
08:25 Buy Sell Tracker Updates
09:50 50 Oil Change Playbook
31:23 GEO and AI Search Shift
36:02 LLMs Replace Clicks
37:44 CarMax Inventory on ChatGPT
41:18 Measuring GEO Visibility
52:20 AI Policy and CDP Build
01:02:22 Lightning Round and Wrap
Check out Car Dealership Guy’s stuff:
CDG Circles ➤ https://cdgcircles.com/
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ https://www.twitter.com/GuyDealership
Instagram ➤ https://www.instagram.com/cardealershipguy/
TikTok ➤ https://www.tiktok.com/@guydealership
LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/
Threads ➤ https://www.threads.net/@cardealershipguy
Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
