*Standing out* in auto retail is evolving beyond price and product.

Some dealers are building market share by reflecting the communities they serve—

Turning representation into measurable retention.

Ivette Dominguez Drawe, Dealer/Owner of Alpine Automotive Group, explains how this strategy is driving results.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @Lotlinx, @vAutoInc and Nomad Content Studio