Today's show features:

- Tully Williams, Fixed Operations Director of The Niello Company

- Dave Thomas, Director of Content Marketing at CDK

- Jim Sabino, Fixed Operations Director of All American Ford Paramus

This episode is brought to you by:

Foureyes – Foureyes helps dealers turn data into action. Starting with a clean, connected data foundation across dealership systems, Foureyes empowers dealerships to use that data to drive consistent execution throughout their business. The data stays dealer-owned, vendor-neutral, and works with any tools or partners. More than a CDP, Foureyes is a reset for how dealer data gets put to work. Headquartered in Oregon, Foureyes employees live in 20+ states to be closer to the communities where dealers are. Visit https://www.foureyes.io/ to learn more

CDK Global – CDK joins the show to break down their new Affordability Tracker which takes a look at the cars average Americans are buying the most. CDK is also tracking incentives and trucks to get a pulse on the market that goes beyond the ATP. Plus, CDK’s 5th annual Friction Points study is here and shows a marked improvement in the time it takes to sell a car. Only 35% of buyers now report a 2+ hour process, the lowest level yet, signaling meaningful progress in dealer speed and execution. https://www.cdkglobal.com/insights

Key Moments:
00:00 Why Social Media & ROI Matter as Margins Tighten
08:45 Welcome to Daily Dealer Live
09:40 Auto Industry Headlines: Ford, Honda, Dealer M&A, and Policy Updates
15:44 Fixed Ops Friday Interview: Retention, Pricing Strategy & F&I Products
30:42 Building a Dealer CDP: Owning Data, Targeted Marketing & Drive-Over Tech
43:28 NADA Buzz + CDK’s Built‑In CDP: One Source of Truth & LTV Predictions
46:57 Affordability Tracker: The Real ‘Average Joe’ Price vs. ATP Sticker Shock
55:44 Payments, Rates & the Friction Study: Faster Deals, Lower Satisfaction, F&I Waits
01:00:17 Mobile Service Playbook: Scaling Vans, Fleet Profit, KPIs & Common Launch Mistakes
01:06:13 Used-Car Acquisition + Recall Law Debate

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