AI is expanding the role of customer data in auto retail.

Instead of replacing CDPs, it’s starting to layer on top—

Using customer data to predict actions and even complete tasks like service scheduling.

Art Dessein, VP of Sales at @GetImpel, explains how this integration is shaping the future of dealership engagement.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by Experian Automotive, @widewail and @GetImpel