Advertising *efficiency* is becoming a bigger lever in retail auto.

AI agents are boosting lead-to-sale conversion, allowing dealers to sell more cars with fewer leads—

While rethinking how much spend is really needed.

Daniel Kim, Director of Operations at @barnescrossingautogroup, shares how technology is shifting the equation.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @widewail, @GetImpel and CDG Consulting