Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with @mattsdriven General Manager of Taverna INFINITI North Miami, and @omarsviral, CEO of Nomad Content Studio
This episode of the Car Dealership Guy Podcast is brought to you by Nomad Content Studio:
Nomad Content Studio - $3.50 per lead. $105 per car buyer. That’s what an Infiniti store in Florida is getting using Nomad Content Studio’s Done-For-You social video system. Millions in sales, viral reach, and buyers who stop price shopping and come straight to the store. Nomad Content Studio has done it for EV Auto, Morgan Auto Group, and George Saliba—now they’ll do it for you. Book a call and get 20% OFF your first month. Offer expires 08/15/25: http://www.trynomad.co
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Topics:
01:20 Why switch to a new car franchise?
03:56 How does social media transform auto sales?
06:23 What are the best viral content strategies for dealers?
14:32 The five social media content buckets for dealerships
20:24 Overcoming generational gaps in automotive marketing
21:54 How to adapt automotive marketing to the digital age
24:11 How do you track ROI from social media?
26:24 Cost per lead / car buyer from social media
28:06 What is the future of social selling?
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