Today I'm joined by Fred Timbrook, CEO at Timbrook Automotive. Fred breaks down how he manages 20 rural rooftops and why these "small" stores are actually the secret to his group's stability and recent record-breaking March. We dive into his unique diversification into Power Sports, the intense efficiency required to run a high-volume collision center, and the personal philosophy of a dealer who also serves as a senior pastor.
This episode is brought to you by:
1. @experian - Today's automotive marketing is about more than selling the next vehicle—it's about building lasting relationships, and Experian gives you the data-driven tools to do it. By combining precise audience targeting with deep automotive insights, you can identify high-intent buyers, re-engage existing customers, drive service retention, and grow both sales and revenue with less wasted spend. Visit @ https://carguymedia.com/4cir8Vk for more info.
2. @Lotlinx - Meet LotGPT, your AI Inventory Strategist built exclusively for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT analyzes live inventory, real-time market supply, and shopper demand to surface risk and opportunity VIN by VIN. It reveals competitive insights, shopper behavior, and pricing dynamics, and even identifies underperforming VDPs with merchandising recommendations to boost conversion without cutting price. Put LotGPT to work for your dealership today, totally free, @ https://lotlinx.com/LotGPT/.
3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling/buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, from posting to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call @ http://www.trynomad.co.
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Topics:
12:00 Why Working Harder For The Same Beliefs Backfired.
14:20 The 54-Year-Old Dad Who Made His Son Buy The Company.
18:25 Why Rural Stores Outperform When Metro Markets Struggle.
19:45 The Surprising Side Business With Better ROI Than Cars.
20:50 Why Customers Reject $400 Car Payments But Buy $500 Toys.
27:35 The Collision Metric That Determines Feast Or Famine.
33:55 Why Small Stores Pay The Same As Large Ones For Software.
39:20 The 72-Year-Old Goal That Drives A 50-Store Empire.
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