The Service Goldmine Dealers Are Ignoring – How To Deploy The 24/7 Revenue Engine | Pre-NADA AI #4 Shaun Sorensen, CEO and Co-Founder of Kenect
In part 4 of our Pre NADA AI Spotlight series, I’m joined by Shaun Sorensen, CEO and Co-Founder of Kenect. We dig into why the biggest untapped profit pool in dealerships isn’t sales—it’s service—and how AI agents are moving from “assistive tools” to full-on employees.
Shaun breaks down inbound vs. outbound AI, the real risks dealers fear, and how data-driven personalization is already driving nine-figure service revenue results.
This episode is brought to you by:
1. Merchant Advocate - Merchant Advocate saves businesses money on credit card fees WITHOUT switching processors. Find out how they can help your dealership with a FREE analysis. Click on @ http://merchantadvocate.com/cdg for more.
2. Ikon Technologies - Ikon Technologies delivers a connected vehicle program for dealers that maximizes Customer Lifetime Value by driving sales efficiency and securing non-cancellable PVR on your front end while delivering an average of 50 additional customer-pay ROs every single month for your service bays. At NADA 2026 in Las Vegas, visit Stand 1763 West to see the benefits for yourself and take your chance to roll the dice to win a Rolls Royce (terms and conditions apply; no purchase necessary). Plus, as an exclusive offer for listeners, mention “Car Dealership Guy” when you sign up at NADA to have your entire initial installation fee waived—book your demo today @ http://ikontechnologies.com/CDG
3. Kenect - The platform auto dealers are using to gather reviews, generate leads, and improve their online reputation, all powered by AI. – http://www.kenect.ai
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Topics:
01:06 Why did Shaun shift from dealer to innovator?
02:10 What is the biggest AI challenge in dealerships?
03:24 How is service AI revolutionizing dealerships?
04:57 What has been AI's biggest impact so far?
08:00 What was the hardest part of AI adoption?
12:55 What are the broader AI trends to watch?
13:15 What is a key question from the group?
20:00 How can dealers start with AI today?
26:43 What are Shaun’s final thoughts and personal insights?
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