"The Lost Generation of CapEx" – How Dealers Can Win in a Commoditized Car Market | Michael Maroone, Chairman and CEO of Maroone USA.
Today I'm joined by Michael Maroone, Chairman and CEO of Maroone USA.
Michael breaks down why new cars are becoming commodities, where profit has actually migrated, and why culture, curiosity, and operational freedom matter more than pay plans.
This episode is brought to you by:
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Check out Car Dealership Guy’s stuff:
For dealers:
CDG Circles ➤ https://cdgcircles.com/
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
06:10 Instead of GMs, use equity-owning "President Partners."
06:45 Use a "Freedom Frame" for flexible governance.
08:00 High goodwill stores make partner buy-ins impossible.
19:55 Never use compensation to run your business.
21:10 Ask 20 questions in every elevator ride.
24:15 New car product has been totally commoditized.
26:15 We are facing a lost generation of CapEx.
32:15 Measure "Super PVR" to see total deal economics.
39:45 Reject framework agreements; they only hinder growth.
Car Dealership Guy Socials:
Everything else ➤ dealershipguy.com
