June 12, 2025

The Human Advantage in Car Sales—And Why Ted Rubin Won’t Let It Die | Ted Rubin, CEO of ActivEngage

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Show Notes

Today I’m joined by Ted Rubin, President of ActivEngage. We dive into why dealers don’t need more leads — they need better ones, the danger from AI that dealers don’t see coming, why a human touch is still the missing peice and much more.

This episode is brought to you by:

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Not every lead is a Glengarry lead. If you know, you know... Those are the ones that matter. ActiveEngage brews them 24/7. Not bots. Not forms. Real human experts having real conversations. Uncovering intent. Surfacing urgency. Creating motivation. Now your team gets buyers, not just browsers. Want to start closing your online faster? Visit http://www.activengage.com/glengarry

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Topics:

01:22 How did Ted start in auto?

02:20 What sparked BDC development?

09:36 Why human interaction matters?

12:14 How AI impacts auto sales?

16:28 Best dealership tools today?

19:23 Handling customer concerns effectively

20:24 How dealers view pricing?

24:56 AI's current limitations?