Profit Or Peril: Why The Final 1% Of Vehicle Condition Makes Or Breaks The Deal | Industry Spotlight
In this episode of the Industry Spotlight, we dive into why used car success in 2026 is no longer just about the purchase price, but about the high-stakes ability to acquire and articulate a vehicle's complete story.
Joining host Sam D’Arc is Doug Horner of General Sales Manager at Mercedes-Benz of North Olmsted and Tyler Astorg, Vice President Sales at iPacket to discuss how precision data—specifically knowing the exact options and trim levels—serves as a dealer's ultimate superpower.
They explore the fine line between profit and peril, demonstrating how missing even the smallest detail in a vehicle's history or condition can make or break your market advantage.
By leveraging full data sets to acquire cars at the correct competitive price and sharing that transparency with consumers, top-tier dealers are proving that the final 1% of effort in vehicle presentation is what truly secures the deal.
This episode of the Car Dealership Guy Podcast is brought to you by iPacket Value.
@iPacketOfficial - Founded in 2012 in West Virginia, iPacket is the leading provider of digital vehicle presentations in the automotive industry. The company’s cloud-based solutions help automotive dealers provide shoppers with a transparent digital vehicle-purchasing experience. iPacket also offers iPacket Recon, iPacket OnTargeting and iPacket Value - the newest product to the iPacket line-up. For more information, visit @ https://hubs.li/Q040pG-X0 or follow the company on Facebook and LinkedIn.
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Topics:
00:17 What is Doug Horner's market advantage?
00:43 What were the NADA conference highlights?
01:39 How does social media impact sales?
05:22 What are the appraisal process insights?
11:40 What is iPacket and its benefits?
16:47 How is iPacket used in appraisals?
25:44 What are the final conclusions?
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