May 20, 2025

How Subaru Quietly Took Over the Northeast—And Lessons for Dealers from Its Billionaire Distributor | Ernie Boch Jr., CEO of Subaru of New England

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Show Notes

Today I’m joined by Ernie Boch Jr., CEO of Subaru of New England. We go behind the scenes of his billion-dollar Subaru distribution empire, how he’s influencing Subaru’s design strategy, his #1 message to dealers facing the reality of tariffs—and much more.

This episode is brought to you by:

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Topics:

00:16 How did family legacy shape you?

01:37 Key moments in business evolution

05:59 Biggest auto industry challenges today?

07:45 What makes NE distribution unique?

19:43 How creativity impacts advertising strategies?

22:00 How to maintain OEM relationships?

24:10 Key lessons from Japan trips

30:32 Most promising auto tech innovations