June 26, 2025

Car Shopper Report: Why Ease of Purchase is Crashing in Q2 (And How Dealers Are Responding) | David Thomas, Director of Content Marketing at CDK Global

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Show Notes

Today I’m joined by David Thomas, Director of Content Marketing at CDK Global. We dive into why dealership's ease of purchase is crashing right now, why credit denials are racking up, the fate of the EV market post tax-credits and much more.

CDK Global’s Q2 Ease of Purchase Study – https://carguymedia.com/cdkglobal  

CDK Global’s most recent EV study – https://www.cdkglobal.com/insights/most-ev-owners-stand-technology-new-study

This episode is brought to you by:

1. CDK Global - the go-to technology partner for car dealers and automakers. CDK doesn't just deliver top-tier tech solutions—they're also a trusted source for industry insights. Their Research and Insights team produces must-read white papers, blogs, and reports all year long. https://www.cdkglobal.com/

2. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/

3. ActivEngage - Not every lead is a Glengarry lead. If you know, you know... Those are the ones that matter. ActiveEngage brews them 24/7. Not bots. Not forms. Real human experts having real conversations. Uncovering intent. Surfacing urgency. Creating motivation. Now your team gets buyers, not just browsers. Want to start closing your online faster? Visit @ http://www.activengage.com/glengarry

Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠⁠⁠⁠⁠

Topics:

00:54 Why is customer experience declining?

01:43 How are credit issues impacting sales?

07:59 Where's the EV market headed?

13:49 What's the future of dealerships?

18:11 How tariffs affect car prices?

18:34 Are Chinese vehicles a threat?

20:41 Do EV tax incentives work?

26:55 Used vs new: better value?