“Bucking The Trend!” How Fred Timbrook Scaled to 20+ Rural Rooftops (and his playbook for 50 stores) | Fred Timbrook, CEO at Timbrook Automotive
Today I'm joined by Fred Timbrook, CEO at Timbrook Automotive.
We dive into Fred's unique diversification into Power Sports, the intense efficiency required to run a high-volume collision center, and the personal philosophy of a dealer who also serves as a senior pastor.
This episode is brought to you by:
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2. Lotlinx - Meet LotGPT, your AI Inventory Strategist built exclusively for car dealers. It reveals competitive insights, shopper behavior, and pricing dynamics, and even identifies underperforming VDPs with merchandising recommendations to boost conversion without cutting prices. Put LotGPT to work @ here.
3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, from posting to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call @ here.
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Topics:
12:00 Why Working Harder For The Same Beliefs Backfired.
14:20 The 54-Year-Old Dad Who Made His Son Buy The Company.
18:25 Why Rural Stores Outperform When Metro Markets Struggle.
19:45 The Surprising Side Business With Better ROI Than Cars.
20:50 Why Customers Reject $400 Car Payments But Buy $500 Toys.
27:35 The Collision Metric That Determines Feast Or Famine.
33:55 Why Small Stores Pay The Same As Large Ones For Software.
39:20 The 72-Year-Old Goal That Drives A 50-Store Empire.
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