Beyond the Buzzwords: The Top Tech Dealers Are Leaning Into | Barb Edson, CMO of CDK Global
Today I’m joined by Barb Edson, CMO of CDK Global. We dive into why post-sale support is becoming the new battleground for dealerships, what tech top dealers are asking for and leaning into, and why a wave of imitators still can’t dethrone the king.This episode is brought to you by:1 . Copart - Are you looking to expand your dealership’s wholesale inventory? Finding front-line ready vehicles from finance, fleet, and rental consignors is now easier than ever. Copart Select gives you transparency that drives profitability and the assurance you need. Register as a Member to Get Started athttp://www.copart.com/doRegistration2. Toma – If your BDC or Service Advisors are buried in calls, it’s time for a smarter solution. Toma builds custom AI agents that answer 100% of your dealership’s inbound calls and handle tasks like booking service, checking recalls, and scheduling test drives—without tying up your team. Dealers using Toma are saving 30–40 staff hours a week and booking 100+ extra appointments every month. Exclusive for CDG Listeners: Start your no-risk, 1-month free trial @http://www.toma.com/cdgNeed help finding top automotive talent? Get started here:https://www.cdgrecruiting.com/
Interested in advertising with Car Dealership Guy? Drop us a line here:https://cdgpartner.com
Interested in being considered as a guest on the podcast? Add your name here:https://bit.ly/3SuismuTopics:00:38 Biggest industry challenges today?02:26 Newest solutions for dealerships?02:53 How WSIC improves inventory?06:39 Best payment solutions today?09:04 Key executive insights 10:01 How to beat competition?16:45 CDK's future vision?22:11 Final key takeawaysCheck out Car Dealership Guy’s stuff:
CDG News ➤https://news.dealershipguy.com/
CDG Jobs ➤https://jobs.dealershipguy.com/
CDG Recruiting ➤https://www.cdgrecruiting.com/
My Socials:
X ➤x.com/GuyDealership
Instagram ➤instagram.com/cardealershipguy/
TikTok ➤tiktok.com/@guydealership
LinkedIn ➤linkedin.com/company/cardealershipguy
Threads ➤threads.net/@cardealershipguy
Facebook ➤facebook.com/profile.php?id=100077402857683
Everything else ➤dealershipguy.com
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
