March 26, 2024

#69 Disruption of digital advertising, His $1B dealership marketing playbook, Unlocking the secrets of a car shoppers mind | Ron Andrews, VP of Business Development at Cars Commerce

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Show Notes

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Ron Andrews, VP of Business Development at Cars Commerce where we discuss: Digital advertising is being disrupted and what it means for digital marketers, Unlocking the secrets of a car shopper's mind, His $1B digital marketing playbook for car dealerships.

This episode of the Car Dealership Guy Podcast is brought to you by:

CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.

Learn more @ https://www.cdkglobal.com/dealership-xperience-platform

Withum - Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to be in a position of strength in today’s complex business environment. Learn more at - https://www.withum.com/warranty

Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/

Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.

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Topics:

(00:00:00) - Intro

(00:04:19) - Ron’s career in auto

(00:07:57) - Modern retailing

(00:14:39) - What’s an ideal channel mix for dealerships?

(00:16:16) - What are you seeing in the market?

(00:19:16) - The “always on” customer

(00:21:21) - Where are dealers wasting money?

(00:24:26) - The future of data

(00:32:22) - What are you working on for dealers today?